Developing a platform that rewards healthy choices

Many health and wellness platforms use metrics such as step counts, distances, or BMI to motivate users to live a healthier life. This approach is often impersonal, can feel like punishment, and doesn’t take into account the complete picture of wellness. myMomentum uses a different approach to help people live well more sustainably through discovery, community connection, and healthy choices rather than just measuring results. After developing an MVP, myMomentum’s user base grew quickly necessitating a significant upgrade to their tech stack to enable in app purchases, enhanced user experience, and new APIs. This development work required significant funding to support the cost of developers, and as a small business myMomentum needed to stretch the funding they had secured as far as it would go. Digital Health Circle provided rapid cost sharing and project management support to help offset costs of local contractors hired to complete the development work enabling this time sensitive project to proceed without delay. As a result, myMomentum has successfully created and commercialized their application taking their platform to the next level and continuing to help people live well more sustainably.